2025 is the year fruity elegance and fragrance innovation converge. Raspberry and stone-fruit notes—think cherry, peach, nectarine—are having a moment, especially with TikTok-led interest in dupes and creative layering. Here’s how to ride the trend, delight your senses, and discover what’s shaping the UK perfume scene right now.
Why Raspberry Notes Are the Fragrance of the Summer
Raspberry isn’t just fruity—it’s complex. Jo Malone’s Raspberry Ripple delivers creamy sweetness, while Maison Crivelli’s Cuir InfraRouge blends leather and oud into the mix. Dior’s Rouge Trafalgar balances fruity and musky tones, and Chanel’s Eau Splendide is elegant with a playful twist.
These contrasts make raspberry perfumes adaptable—bright enough for daytime, yet sultry when paired with spice or leather. It’s no surprise they’re dominating the UK fragrance market this season.
Stone-Fruit Notes Continue Their Reign
Stone fruits—especially cherry, nectarine, peach—are dominating perfumery in 2025. This isn’t just for niche luxury lines; high-street brands like Zara and & Other Stories offer playful, affordable versions under £30.
This growing trend is part of a broader “neo-gourmand” movement, where edible scents merge sweet and savoury, coffee and milk accords, and even mood-boosting technologies. Perfume is no longer just a scent—it’s becoming an experience.
Gen Z, PerfumeTok & the Indie Fragrance Boom
Gen Z is rewriting perfume culture. From layering to “smellmaxxing,” fragrance has evolved into both ritual and performance. Viral TikTok content is spotlighting indie brands, dupe hacks, and emotional storytelling.
The UK fragrance market, estimated at £1.74 billion in 2024, is expected to reach £2 billion by 2029, largely thanks to this generation’s engagement. Consumers now want individuality, stories, and affordable luxury in their perfumes.
Dupes Go Viral Across the High Street
High-street dupes are making headlines in 2025:
-
Tesco’s Skin Saints line offers £7–£8 scents mimicking ultraluxe names like Baccarat Rouge 540 and Santal 33.
-
Primark’s Cherry Crush, a £5 dupe of Tom Ford’s Lost Cherry, has become a TikTok sensation.
-
Marks & Spencer’s Apothecary & Discover ranges replicate scents from Chanel to Jo Malone for just £10–£15.
These affordable options are appealing to fragrance lovers who want luxury-level scents without the price tag.
Fragrance Layering & Primers – Beauty’s Latest Ritual
Fragrance primers are carving a niche in beauty routines, helping perfumes last longer on the skin. Brands like Chanel and Rare Beauty now offer fragrance primers, but even a simple unscented moisturizer works wonders.
For best results: apply perfume to moisturized skin, focus on pulse points such as the neck and wrists, and experiment with layering fruity scents for extra depth and longevity.
A Shopper’s Guide to Riding the Trend
Try these in-stock favourites:
-
Raspberry perfumes like Dior Rouge Trafalgar or Jo Malone Raspberry Ripple.
-
Stone-fruit luxuries from Zara or Other Stories at budget-friendly prices.
Layering routine to follow:
-
Hydrate with a fragrance primer or moisturizer.
-
Spray your favourite fruity perfume.
-
Add depth with a high-street dupe for long-lasting balance.
This combination captures what shoppers are searching for: newness, inclusivity, and staying power without breaking the bank.
FAQ
What are the top perfume trends in the UK in 2025?
The hottest trends are raspberry and stone-fruit notes, fragrance layering, indie niche brands, and affordable high-street dupes.
Why are raspberry fragrances so popular?
They’re versatile—light and playful for the day, rich and sultry for evenings—making them a perfect all-round choice.
Are high-street dupes worth buying?
Yes. They provide incredible value, often matching the scent and longevity of luxury perfumes at a fraction of the price.
How can I make my perfume last longer?
Moisturise first, apply perfume to pulse points, and try layering scents for extra intensity.
Conclusion
Raspberry and stone-fruit perfumes are more than just a fleeting trend—they’re shaping the future of fragrance in the UK. Whether you’re investing in a luxury niche scent or grabbing a viral dupe from Primark, this is the year to experiment, layer, and find your signature fruity fragrance.
Looking to explore unique, long-lasting scents crafted in London? Discover our exclusive collection at The Perfume Stash London and find a fragrance that’s as unforgettable as you are.
Raspberry & Stone-Fruit Perfume Trends Taking Over the UK in 2025
By Emily M — The Perfume Stash London
Last Updated: 21 August 2025
2025 is the year fruity elegance and fragrance innovation converge. Raspberry and stone-fruit notes—think cherry, peach, nectarine—are having a moment, especially with TikTok-led interest in dupes and creative layering. Here’s how to ride the trend, delight your senses, and discover what’s shaping the UK perfume scene right now.
Why Raspberry Notes Are the Fragrance of the Summer
Raspberry isn’t just fruity—it’s complex. Creamy, tart, and occasionally leather-tinged, the note flexes beautifully from daytime sparkle to evening depth when paired with spice, woods, or oud. That versatility is why raspberry perfumes are taking centre stage across UK perfume shops and beauty counters.
Stone-Fruit Notes Continue Their Reign
Cherry, nectarine, and peach are dominating perfumery in 2025. This “neo-gourmand” wave marries edible facets with airy musks and soft woods, creating perfumes that feel playful yet polished. Whether you’re a niche aficionado or a high-street explorer, there’s a stone-fruit scent for every budget.
Gen Z, PerfumeTok & the Indie Fragrance Boom
Gen Z is reshaping fragrance culture. From layering routines to “smell-maxxing,” perfume has become both ritual and self-expression. Short-form videos fuel discovery, while shoppers seek originality, storytelling, and accessible luxury.
Dupes Go Viral Across the High Street
High-street “dupes” are headline news in 2025. Affordable options offer familiar scent profiles at wallet-friendly prices, inviting shoppers to experiment with multiple perfumes without compromising on style.
Fragrance Layering & Primers – Beauty’s Latest Ritual
Want more longevity? Moisturise first (or use a fragrance primer), apply to pulse points, and layer complementary notes. Fruity top notes plus musky/woody bases are a UK favourite for an all-day trail.
A Shopper’s Guide to Riding the Trend
- Try these ideas: explore raspberry and stone-fruit scents for daytime sparkle and evening depth.
- Layering routine: moisturise → spray fruity scent → add a deeper mist for extra dimension.
- Browse our collection: discover long-lasting perfumes in our perfume shop or explore signature picks like Obsidian and Ethereal.
FAQ
What are the top perfume trends in the UK in 2025?
Raspberry and stone-fruit notes, fragrance layering, indie brands, and affordable high-street options are leading the way.
Why are raspberry fragrances so popular?
They’re versatile—bright and playful for daytime, yet rich and sultry for evenings—making them an all-round favourite.
Are high-street dupes worth buying?
They offer impressive value and let you experiment with different styles without overspending.
How can I make my perfume last longer?
Moisturise first, apply to pulse points, and try layering complementary scents for extra intensity and longevity.
